New Book Shows YOU How to Create the Million Dollar Pitch Deck

Do-It-Yourself....Without hiring an expensive designer

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Why You Need my book, "PITCH DECK SECRETS"...
  • Are you about to raise capital?
  • Are You Not Getting Investors to Call You Back?
  • Are you running out of "TIME"? 

Be honest with yourself about answering those questions...If you are... I want to show you why you should take 5 minutes to read my story.

I want to show you how my Pitch Deck Secrets Book can help you Leverage Everything I learned raising over $22 Million Dollars without wasting any more of your time!
PITCH DECK SECRETS is a ROADMAP for Raising Capital!
You are here because you have a great idea....and you need a lot of money to see that idea come to life and TIME is of the Essence! 

Keep reading because I am about to show you how you can Attract Investors and Raise Capital 100X Faster for that idea!  
Before you dive in and show you how you can Raise Capital for your idea...I should tell you a short story how I got started Raising Capital.  

By all accounts I was as far away I was from ever r
aising money for a company or talking to an "Investor" as you could be.  I grew up in a small town with one stop light.  Right after high school I spent four years in the Air Force- because that is what my Dad and older brother did.  I geeked-out on tech in the Air Force then went to a small college in Northern Arizona graduating with a Electronic Engineering Technology with a C+ average  - my only male role model, my Dad, passed away from cancer while I was college. 

After working for large corporations for 10 years, my entrepreneurial journey started while 
I was an employee working for a small software company in New Orleans, Louisiana called Digimation.  (not exactly the epicenter to technology).  They had sales of about $2 million a year selling 3D animation tools.  Life was fine.  But careerwise,  I was not really going anywhere. 
Have You Always Wanted to Start a Company? 
I did.   Like you,  I always had higher aspirations than just being an employee for a $2 million a year software company.   I wanted to be a "founder".  I wanted to own equity in a company.  I wanted to ride a big wave.  I wanted to be part of building a tech company to $50 Million in revenue, sell it and get rich...and do it again. 

The owner of Digimation, who surprisingly had the same ambitions as I did, put our heads together and came up with a new business idea to get all of Digimations' 3D animators to upload their wireframe dinosaurs, guns, lights, chairs, characters... that are sitting on their PC and let us sell their "assets" to someone else - where we would take a transaction fee. It was brilliant, No one was doing it, we would be the first to market.

We had a couple of strategic advantages ...we were already selling 3D animation software and already had a big 3D animator customer list.

Most importantly, customers needed and wanted our solution - we ran surveys to 3D modelers and asked if they had any models they would sell and then asked 3D animators how much time they would save and how much would they pay for a 3D wire frame dinosaur that someone else created.  
Wow, the survey answers revealed we had the makings of a $50 Million company!    
We called our idea TurboSquid.   Why TurboSquid?   Because a "Squid" can grab many objects with all its suctions cups on the eight tentacles and "Turbo" because the owner had a poster of a Turbo Porsche dream car right over his desk.   We also wanted hard name to forget after you said it once! 

To create TurboSquid, an "ebay like e-commerce platform to download really large digital assets", we were going to have to build it ourselves - we could not find any off-the-shelf apps we could customize - remember this was 20 years ago.   

We had the desire, the plan, but no money. 
Awesome Logo rIGHT!
Where the Hell Do You find Investors with $5 Million Dollars? 
We knew what the TurboSquid platform needed to do but we didn't how to build a digital download ecommerce platform.  We knew how to build 3D apps to sell for $99 but had zero experience in this area.  We estimated that we would need around $5 million build the platform.

The process of raising money was a mystery to us.  We had no idea where to even begin. 

We had to find investors with $5 Million, tell them about our fantastic business opportunity, how they were going to make 10X their money,  or we were going to miss out on the opportunity of a lifetime!  

We started doing what every amateur probably does,  got on Google and typed in "Venture Capitalists".    
Oh Crap...6 months go by, then 9, then 12...
Three months go by, then six, then 12 months go by before we even get a meeting with the first investor.

Our results were miserable - no one took our call. No one returned our calls. No email returns. Nothing. Not even a, "No Jon, nice business but not interested". This was way before Linkedin had many users. 

It took nearly 2 years...18 months and 15 days to be exact before we secured an investment for TurboSquid. 

Yea sure....we eventually figured it out...we raised the money for Turbo Squid but not without some emotional scars. The outgoing cash flow required to support TWO companies: Digimation and TurboSquid, nearly killed them both

That first experience extracted a heavy toll.  Because we did not understand what it would take to raise capital, many of the original founders are no longer talking to each other.  
Have You Made These Mistakes? 
We made so many mistakes...from; not pivoting fast enough from our first idea, to thinking if we build it they will come to us, to not setting expectations on how long it would take, to thinking it was worth more,  to not understanding if we were the right management to execute (we made a number of hire mistakes), to touting three year "Conservative Projections" to investors, to saying we had no competition, to thinking money will fix our issues....ugh we made so many rookie errors.  

Scott Painter, Entrepreneur and founder of TrueCar and said,  "Raising funding is like that Tom Cruise movie 'Edge of Tomorrow'. Every day you will die, and then you just need to wake up the next day, take what you learned, and try to get a little farther"....he was so right! 

But we did do one thing right: we reflected on the experience to understand what the takeaways were.  We boiled it down to FOUR big, hard-earned lessons:
  • Raising Capital IS a SALES and MARKETING Campaign 
  • Raising Capital IS a numbers game 
  • Raising Capital CAN be an emotional rollercoaster
  • ​Raising Capital CAN take a long time   
Here's the Dirty Little Secret to Raising Capital!
What I learned is that Raising Capital is a Sales and Marketing Campaign and you will be running TWO different campaigns for two different product lines; a.) your flagship product that you sell directly to customers AND b.) Your company.   (They work together to Attract Investors)

And because investors are programmed to see patterns, they know what works, and what will fail, why it is important for you to appeal to investors desires just like you would when selling your product to customers.  

And...that there is a "tried and true formula" to emotionally CONNECT with Investors.

And that if you mentally prepare yourself for the journey, like you would prepare to scale Mt. Everest, you will never be disappointed by the emotional rollercoaster. 

It was all clear to me - I understood what was required.  I demystified the Capital Raising Process.  
You'll Raise Capital 100X Faster if You DON'T Try to Do this On Your Own
Since my epiphany I had to test what I had learned. I wanted to climb this hill because I knew I was going to put myself in this position again and I did not want to repeat the same mistakes.  I wanted to learn more.   

So,I bought every book on Raising Capital on Amazon.  I followed and read all the blogs from Venture Capitalists.  I devoured the best of the best podcasts.  FYI - I love listening to Jason Calacanis Podcasts.  I dived in head first.

And...I went about applying what I learned on a number of entrepreneurial personal projects, worked on an acquisition where I pitched over 500 investors (the company was in the UK) and I offered my service to clients that needed to raise money...testing the message and tracking results. Throwing out what didn't work and keeping what did.  

Over the last 10 years I think I spent over a 5000 of hours obsessively studying what works and what does not.
The Right Message to Right Investors & $22 MILLION Later
Since my Turbosquid Experience I have gone on to raise over $22 Million for other projects. 

And the clients I do work for, have raised millions more.  

My strategies work and I want to share them with you so you can see for yourself how they can help you Attract Investors and Raise Capital Faster. 

I’m thrilled to share these proven techniques with you in my NEW book...      
Help to Get it Done: PITCH DECK SECRETS
The Underground Playbook for Attracting Investors to Your Deal 
A breakthrough book that will finally show you how to raise capital from investors!

You can use these techniques to Learn what Attracts Investors, what the need to see and how to "Connect" with Investors!
Packed with Over $22 million Dollars in lessons I learned! 
Inside Of This FREE Book, These Are Just A FEW Of The Golden Nuggets You'll Get When This Shows Up For FREE...
How Long does it take to Raise Money - What to Expect While Raising Money for Your Business Idea....see page 3.

*Setting and managing expectations is the key to going the distance. 

Why You Should Take Your Deck Seriously....see page 7.  

*Investors spend an average of 4 minutes on each deck - your deck will make or break your ability to raise capital. 

11 Essentials Slides of a Pitch Deck....see page 14. 

*What an investor needs to see, leave something out and you will get ignored! 

The 2 Most Important Slides in Your Pitch Deck....see page 19. 

*Investors spend the majority of time on these two slides. 

Test Before You Invest! Prove the numbers and you will earn the right for people to invest in you....see page 22. 

*Know your numbers better than anyone else....ANYONE!
The Fastest Way To Get Thrown Out Of The Room - Hint: Overestimating Your Market Size....see page 25.

*You get this wrong and you will be disappointed in customer acquisition costs, profitability and valuation. 

How To Get An Investor FIRED UP About Your Business Idea....see page 28. 

*There is more to a deck than facts and figures...there is a way to connect with an investor...that is to tell a story.  

How Illustrations on Your Pitch Deck Can Increase Your "Investability"....see page 31.  

*The eyes move faster than the brain and images are processed 60,000x faster than text...if you only have 4 minutes.

✔ How to Find Investors on LinkedIn and How to Engage with them – Properly....see page 37. 

*Find investors faster But you need introductions for authority.
3 Methods Investors Use to Value Your Business....see page 45.

It's all going to come down to a negotiation and if you are not in the same ballpark there will be no deal.  

The Six Biggest Mistakes Entrepreneurs Make Raising Money....see page 50. 

Don't make these rookie mistakes... 

What Baseball and Investors Have in Common and How to 3X Your Odds of Landing an Investor....see page 56.  

Find investors that agree with your worldview and pitch the "fat" pitch. 

5 Reasons Why Investors Will Not Sign NDAs....see page 63. 

Investors invest in entrepreneurs..not to steal their ideas. 

What is the Goal of the First "Pitch Deck" Investor Meeting....see page 65. 

It's not to a hard sell "Always be closing". Its to form a relationship.  

Check Out What Others Said about the 
Pitch Deck Secrets Book...
(Seriously Diverse Industries)
"Jon, just read your pitch book secrets. Enjoyed the reading. Extremely well articulated and encompassing. Good resource for entrepreneurs wanting to raise capital. "

Anil Kamath, CFA
Founder at Bridgecap Advisors
United Arab Emirates 

Industry:  Private Equity, Direct and Funds, Alternative Investment Advisory, Listed Equities Advisory, M&A Advisory, Growth Capital Advisory 
"Jon, thank you, this is great information! I'm impressed!"

Todor Saslekov
CEO 3EPack

Industry:   Biodegradable Bottling.   Creator of the 3Epak® paper bottle with biodegradable straw (and technology) - an eco-friendly alternative to single-use plastic bottles and juice boxes.
Well Done. Great major points you must consider and an easy read”

Stephen Fryer
CEO/Managing Partner
SC Capital Partners, Inc

Industry:  Public Markets.  Specializes in Micro cap and small cap public companies and those private companies wishing to go public and in need of financing. 
"Insightful information, and born out of experience.... I should know, Jon and I raised $5 million at TurboSquid."

David Avgikos
President at
President at

Industry:   Software/Hardware Applications.   Digimation is a provider of 3D digital content and 3D plug-in tools.  DARTRange is a FireArms Training Simulator of Law Enforcement. 
"I just went through your pitch deck book and sent it to my friend who is the process of getting licensed here in New England. I like the way you lay things out. After spending 30 plus years selling investment management and trust services to high net worth individuals, I think you are spot on."

Patrick Sier, CFP, CRPC
Advisory Services of New England

Industry:  Investment Advisor for High Net Worth Investors
"John you did a great job with this!   I appreciate you sending a copy my way.  You made some really good points that need to be heard by anyone who is ( who thinks they are) an entrepreneur."

Concetta (Bartosh) Dudley
General Counsel
Inspirion Biosciences

Industry:   General Counsel for emerging global biorisk management company. Provide legal advice to CEO on a variety of complex issues, including corporate law, risk assessment and management, compliance, privacy, data security, vendor and third party agreements, labor law and real estate issues. 
"Got your Pitch Deck Secrets book in the mail a few weeks back and devoured it. Fantastic stuff!"

Micheal Ryan
The M. Ryan Group

Industry:  The M. Ryan Group works with specialty manufacturers who are losing customers to improve inventory turns and increase cash flow, accomplishing the desired outcomes of EBITDA improvement in middle market privately held businesses.
"If you are raising money,  start with this book.  As a banker and advisor to companies raising capital,  these are the ingredients we need to see - Get the Book!   Cheers Mate"  

Joe Batchelor
Founder / CEO Astley's of London
Managing Partner Satsuma Capital

Industry:   Banking, Advisory for corporations looking for strategic partners, institutional analysis/research, longer-term blockchain adoption strategy, Family Office representation and global fundraising network - Focus on Esports (Esports Idol, 6th Element, The Other Fruit), Lifestyle Cannabis Brands (VC, Public Markets, PE) and Blockchain/Software solutions (Own blockchain / SEO / Subscription Optimisation).
"Jon’s tips help me understand what’s needed to attract solid interest in my projects. Thank you!"

Stephen Carson
Goken Tech
One SOARS! Holdings LLC

Industry:  Smart City Applications/Green-tech energy production. Advanced construction concepts & development. Strategic land development projects.
"I’ve enjoyed your way of unpacking the things that are often unsaid about WHY the portions of a pitch exist. The format is great because you’ve used the margins for notespace perfect for refining the message!"  

Ernest P. Eich, IV
Founder, Designer, Inventor at Shandoka

Industry:   Inventor⚡️ Modular Electric Motorcycle ⚡️ 🏍 ⚡️ ShandokaCycles
"Great book, great message and great author - you need this book"

Thomas Ruscitti
Senior Vice President
Pensmore Software/InstantAccept

Industry:  Software/Pensmore Software is a technology integration company that focuses on payments and other customer facing technology solutions.
"I thought your presentation and book were excellent. We are a little farther in the process--already have a deck--but it has been great to use your book to gut check ourselves and make changes where appropriate. I would rate it a 5. Really strong and really comprehensive.!"  

Matt Ronen
Head of IVR

Industry:  Software/voice technology company founded out of Cornell University's eLab Program with HQ in Dumbo, Brooklyn.The flagship product is an 'Alexa for customer service.'​ It replaces the old "Press 1 for X"​ call routing systems businesses use today with a voicebot that communicates naturally and can complete on its own any request a customer may be calling about
"Fantastic! You kept it simple. I will be making a few adjustments to our Pitch Deck after going through your book, but I think it's a good start. Great Reading""

Chief Executive Officer
Propagation Inc.

Industry:  Hemp/Cannabis Plant Genetic Tissue Library 
"Great Read Jon.  Completely Aligns with the messages I have been giving to my clients.   

Ian Baker
Business Coach & Angel Investor

Industry:  MedTech and Healthcare business owners with their investment strategies to help secure funding.
Why My Book is Different...No B.S., fluff or filler
This book is dramatically different from anything you've ever read because it's more of a "play book" to creating a Compelling Story about your business, that makes investors chase you, than a traditional "book". 

The reason why is because there's No B.S., fluff or filler. It immediately gets down to brass tacks, showing you exactly what to do, how to do it, and why.    

Plus, it's easy to read. 

At just 75 pages, you can read it in an afternoon.   And Yes, I am going to send the digital version immediately so you can read it today!  

And you'll immediately "get" the entire methodology I personally used to create Pitch Decks that have raised over $22 Million.   
You can have the book for just $4.99   This is just my way of "putting my best foot forward" and demonstrating real value.

My hope is that you'll get a ton of value from my book and this will be the start of a good business relationship for years to come. 

With that said, there is ONE thing to keep in mind:      
Hurry, I Cannot Afford to Give Away Too Many Copies...
Here's why.

I take a loss by offering the book for free. The reason why is because it costs me $27.04 in advertising costs to sell one book.  

So why would I do that? Simple, I want to create a great impression on you so that one day you might do business with me down the road. 

Yes, I have other products and services that you might be interested in. 

I’m hedging my bets that you’ll enjoy the book so much, you’ll ask to try other trainings and services I offer.  

Pretty straight forward really.  

Grab Your Copy of PitCh Deck Secrets Now!

P.S.   Check out my Guarantee...
The Boldest "Book" Guarantee in the World! 
I, Jon Stoddard, 100% Guarantee you'll love this book or I'll return your $4.99 and let you keep the book!

Just email me on your receipt and I'll give you back your $4.99 with no questions asked.   How's that for fair?  
DISCLAIMER: The amount of capital raised stated above are my personal figures. Please understand my results are not typical, I’m not implying you’ll duplicate them (or do anything for that matter). I have the benefit of being part of a number of different entrepreneurial projects for over 20 years, and have an established network as a result. The average person who buys any “how to book” information gets little to no results. I’m using these references for example purposes only. Your results will vary and depend on many factors …including but not limited to your background, experience, and work ethic. All business entails risk as well as massive and consistent effort and action. If you're not willing to accept that, please DO NOT GET THIS BOOK.

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